Title:  Marketing & Content Specialist

Description

Responsible for providing expertise in support of planning, development and execution of internal marketing, communications and training. Plans, organizes and implements various training related activities, including administration and logistic responsibilities for various delivery models and events. Responsible for partnering with project teams within MIS to execute engagement strategies at an organization level.

• Lead the creation and delivery of training approaches, guides, job aids, and videos for platform technologies utilizing skills in instructional design, and training technologies. Coordinates with internal SMEs and stakeholders to ensure timelines and specifications are met.
• Execute cross-functional work with internal teams to plan & create digital marketing campaigns, including intra-web, email, internal social media and display advertising, increasing product presence across all digital channels. Participates in the development, execution and/or servicing of marketing objectives.
• Apply an agile mindset that uses creativity and problem-solving expertise to develop new, more effective and more efficient engagement approaches.
• Lead various training related projects to support business development. Continually review processes to improve efficiency and communicate suggestions to manager.
• Set clear goals for effectiveness of training programs and make updates to content based on analysis to reflect changing organizational needs. Keep up with developments in area of expertise. Perform other duties as requested.
• Perform other duties as requested.

Qualifications

Minimum Requirements:

• Bachelor’s Degree in Information Systems, Marketing, Communications, Education, or related field AND three (3) years of training / facilitation experience.
• High School Diploma/GED AND seven (7) years of training / facilitation experience
• Basic understanding of IT terminology and processes
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and engage via written, oral, and visual media

Preferred Qualifications:

• Experience with Microsoft 365
• Excellent communication skills including written and verbal presentation
• Experience designing, developing, and facilitating training sessions in a traditional classroom, virtual, and on-demand setting
• Ability to effectively interact with employees in all business areas
• Captivate, Articulate, Adobe Creative Cloud, and/or Camtasia
• Experience supporting or administrating a learning management system
• Technology training and documentation